Heatron boasts an experienced and technically competent management team. The Company’s management is efficient and entrepreneurial, and has been assembled to oversee product development, engineering, marketing, quality, customer relations and manufacturing.

Craig Schmidling | President & CEO

Mr. Schmidling assumed the role of VP of the Engineering & Quality in 2020, and since then, he has worked his way up to President and CEO in 2023.

Previously, Mr. Schmidling has served in various roles including Project Engineer, Product Designer, Design Manager, Quality Manager and Engineering Manager for Heatron over the course of 25 years.

Mr. Schmidling has a B.S. in Engineering from Kansas State University.

Laurie M. Boyd | Vice President | Finance

Ms. Boyd joined Heatron in 2002 and is responsible for overseeing all accounting for the Company, including financial statement preparation and analysis, budgeting, fixed assets and payroll.

Prior to joining Heatron, Ms. Boyd was the Accounting and Inventory Control Manager for Amarr Garage Doors in Lawrence, Kansas. Previous to that, she was the Accounting Manager for Werner Pipe Service, Inc. in Independence, KS. Ms. Boyd holds a BGS from Pittsburg State University.

Brian K. Coates | Vice President | Sales • Marketing • IT

Mr. Coates assumed the role of Sales Director at the beginning of 2020. Prior to that, he was the Marketing and IT Director. During this time, Mr. Coates has been responsible in creating lead generation, increasing security while implementing both an ERP upgrade and website migration. Since then, Mr. Coates has assumed the role of VP in Sales, Marketing, and IT in 2022 due to his hard work and dedication. He continues to improve Heatron's efficiency and grow our participation at trade shows for key markets. With all of Mr. Coates' efforts, Heatron has been able to stay competitive in this tough market and continue to provide our customers with high perfomance heating solutions and more.

Mr. Coates joined Heatron in 2011 as an application engineer in the LED products business unit and has a proven track record of setting an meeting performance goals. Mr. Coates came from a division of ITW specializing in custom electronics where he started as a CAD Designer working his way to Technical Marketing Manager and Application Engineer. Mr. Coates has a B.S in Electrical Engineering from Northern Illinois University.

James Connell | Director | Erie Operations

Mr. Connell assummed the role of Director of Erie Operations in 2022. Previously, as Engineering Manager, Mr. Connell worked on many successful projects and helped improve Erie's manufacturing and quality over the years. This new role as Director greatly recognizes his immense contributions to Heatron's success. Mr. Connell will continue to manage his projects, as well as the authority and responsibility of the Erie facility.

Matt Krussow | Director | Materials • LV Design • Application Engineering

Mr. Krussow assummed the role of Director of Materials, LV Design, and Application Engineering in 2022. He was previously the Manager of Leavenworth Design and Application Engineering. With the current supply chain and material shortage issues, Mr. Krussow stepped up to the plate to help Heatron battle these issues head on. Mr. Krussow brings great energy and enthusiam to Heatron. He will continue to help with application engineering and the design of our products with the purchasing of materials.

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